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Merry Christmas and a Happy New Year!

Santa World Tour

 

Just want to wish all our clients, contacts, friends and associates a very Merry Christmas and an amazing New Year!

See you in 2013 with some amazing artists!


A chance to earn some extra money!

Today Intune Addicts launch their Referral Programme!

In the Music Industry we know how difficult it can be to make money so they would like to reward you for your enthusiasm and help!

 

How it works

As a member of the programme, you can earn hundreds of pounds for every person you refer to use the services of Intune Addicts. There’s no limit to the number of people you can refer, so there’s no limit to how much you can earn.

Or, if you would like to share your reward we can arrange that too. Every time you refer someone you will select one of the following options:

  1. You receive a payment direct to your bank account.
  2. The person you refer receives money off the service(s) they book
  3. You split it – you receive a payment and the person you refer receives money off the cost of their services.
  4. If you decide to use our services you even get rewarded for “referring” yourself and you receive money off the service you book.

Please take a moment to read our step by step guide and start earning for your Intune Addicts referrals.

If you have any questions please call 020 8144 1055


Intune Addicts

At last a new site has been launched that provides the missing link of real artist development. Whether you are planning to start a band or whether you have an existing project it is time you took a look at what you are doing, or about to do, and make sure you get it right! It can be costly both financially and in terms of career progression if you make mistakes.

You need to invest in your business (it is the music BUSINESS after all!) and develop your project using the best practises available in order to ensure that you get noticed. The biggest battle is getting people to check you out! If the music and performance are great they will seal the deal. Bob James Management Services are proud to be associated with Intune Addicts and suggest you check out their website.

I will also be providing lectures through Intune Addicts for Business and The Music Industry. These part time courses are on Saturday or Sunday at weekends and will give you a “How to” guide to setting up your project in the Music Business and understanding how to get paid! Click here for details


New Artist Development Company Launched

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A brand new Artist Development Company that also does Digital PR and offers part time training courses, has launched! Check out the website here


The Science of Email Timing – From Music Think Tank

 

 

 

 

 

Your email list is one of the most powerful marketing tools that an artist or band (or a business or brand) can have. Recently some data courtesy of Dan Zarrella and Pure360 has shown that there is a definite science behind the timing of sending your emails, just as there is for posting on Facebook and Twitter. Here are some tips and tricks for getting your email timing just right.

Before sending an email, consider:
6AM to 10AM: The second most prevalent email opening time is at the the beginning of the working day.

10AM to Noon: Consumers are not opening marketing emails, choosing instead to focus on work.

Noon to 2PM: Consumers are unlikely to open emails during their lunch break, choosing instead to spend their time on news and magazine alerts.

2PM to 3PM: Right after lunch consumers remain focused on work, responding mostly to email offers related to financial services.

3PM to 5PM: Consumers start thinking about their personal situation and as a result, more emails relating to property and financial services are opened during this time period than any other.

5PM to 7PM: Consumers tend to open business to business (B2B) promotions during this period, but also open more holiday-type promotions during this period than any other.

7PM to 10PM: The time period when recipients are most likely to respond to consumer promotions is when they get off work.

10PM to 6AM: This is an email dead zone, as most sent during this period are ineffective.

Here are a few other timing issues to consider:

  • Bounce rates are highest in the morning.
  • Open rates are highest during the weekend by 45%.
  • Open rates are 53% higher in the morning.
  • Click rates are 10% higher on the weekend and early morning.
  • The most effective sending frequency is 1 to 4 per month.
  • Conversely, the unsubscribe rate is higher at 1 to 4 per month, but levels off at 8 to 31 per month.
  • The highest unsubscription rate occurs among those who have been subscribers for less than 10 days.
  • The highest click-through-rate (CTR) is with those who have been subscribers for less than 10 days.

A common question after reading the above tips is, “What if my fans are spread out in different time zones?” This one is easier than you think. All email services like iContact, Constant Contact, Mail Chip, etc. provide the ability to segregate your mailing list into groups and schedule your mailings. Simply divide your list into the various different time zones and schedule your email blast accordingly.

To sum things up, don’t send those promotional emails out without first thinking about the timing. It could mean the difference between your fans reading it or not.

For more on Music 3.0 music promotion techniques, visit the Music 3.0 blog.

This post was taken from

http://www.musicthinktank.com/blog/the-science-of-email-timing.html